How Social Media Sells Homes in the South Hills

^{The Power of Social Media in Real Estate}

^{Gone are the days when a yard sign and a Sunday open house were enough to sell a home. In 2025, the most powerful tool for reaching luxury buyers in the South Hills of Pittsburgh — Mt. Lebanon, Upper St. Clair, Peters Township, South Fayette, Nevillewood, Bethel Park, and Southpointe — is social media.}

^{Buyers in the $750K–$2M+ range are not waiting for MLS alerts; they’re scrolling Instagram reels, TikTok tours, LinkedIn posts, and YouTube videos. They expect to experience homes digitally before ever stepping inside. That’s why social-first marketing has become the cornerstone of how the Coulter & Castillo Group consistently sells homes faster, for higher prices, and often with multiple offers.}

^{Why Social Media Matters in Today’s Market}

^{Buyers Are Online — Constantly}

^{Over 90% of buyers start their home search online, and more than half report discovering a home through a social platform before an MLS listing. Luxury buyers — whether families in Peters Township, executives relocating to Southpointe, or golf enthusiasts drawn to Nevillewood — are influenced by what they see on social.}

^{Video Builds Emotional Connection}

^{A cinematic Instagram reel doesn’t just show a kitchen; it shows the lifestyle of hosting dinner parties, kids doing homework at the island, and Sunday mornings filled with natural light. This emotional pull is what drives offers — not bullet points on a listing sheet.}

^{Social Media Extends Reach Beyond Local Buyers}

^{Social platforms allow us to target buyers outside of Pittsburgh — people relocating for UPMC, PNC, or tech-sector roles. These buyers are often choosing between communities like Mt. Lebanon, Upper St. Clair, and Peters Township based solely on what they see online.}

^{Our Social-First Strategy}

^{At Coulter & Castillo, social media isn’t an afterthought — it’s the engine that drives our marketing.}

^{Instagram Reels}

^{Our reels highlight everything from Mt. Lebanon’s walkability to Peters Township’s outdoor retreats. We create cinematic videos that stop the scroll and keep buyers watching.}

^{TikTok Walkthroughs}

^{TikTok has become a surprising powerhouse for real estate. Quick, engaging tours of Bethel Park Colonials or South Fayette family homes often go viral, generating dozens of showings in days.}

^{LinkedIn Features}

^{LinkedIn is where professionals relocating to Southpointe and Upper St. Clair are searching. We highlight lifestyle, schools, and executive commuting convenience, drawing in high-income buyers moving into the area.}

^{YouTube Tours}

^{Long-form walkthroughs are invaluable for out-of-state buyers. Our Nevillewood golf estate video tour gave buyers the confidence to submit a sight-unseen offer.}

^{Case Studies Across the South Hills}

• ^{Peters Township Colonial: Marketed with Instagram reels and a YouTube tour, the buyer submitted an offer without touring in person.}

• ^{Mt. Lebanon Tudor: A lifestyle-focused reel showcasing walkability to Uptown restaurants generated thousands of views and three offers in the first weekend.}

• ^{Upper St. Clair Estate: Featured on LinkedIn and Instagram, this listing captured attention from executives relocating to Pittsburgh, leading to a competitive bidding process.}

• ^{Bethel Park Colonial: A TikTok video highlighting the open kitchen and backyard went viral locally, producing over 50 showings within one week.}

^{Why Social Media Outperforms Traditional Marketing}

^Speed

^{Homes marketed through reels and TikToks often sell within days, compared to weeks on MLS alone.}

^Visibility

^{An MLS listing reaches buyers actively searching. A reel reaches thousands of passive buyers who didn’t know they were ready until they saw that home.}

^Prestige

^{Luxury homes in Upper St. Clair, Mt. Lebanon, and Peters Township deserve marketing that matches their value. A beautifully branded video elevates the perceived prestige of the property.}

^{Social Media and the South Hills Lifestyle}

^{Marketing a home in the South Hills means showcasing more than just interiors. Buyers want to see:}

• ^{Mt. Lebanon: Cafés, Uptown shopping, award-winning schools}

• ^{Upper St. Clair: Country clubs, estate living, top-ranked schools}

• ^{Peters Township: Pools, outdoor space, and newer builds}

• ^{Nevillewood: Golf course amenities and exclusivity}

• ^{South Fayette: Family-friendly neighborhoods and growth potential}

• ^{Bethel Park: Large lots and easy T access to downtown}

• ^{Southpointe: Executive convenience and luxury living close to work}

^{By weaving lifestyle into social-first campaigns, we position homes as more than properties — we market them as the gateway to South Hills living.}

^{Social Media Sells Homes in the South Hills}

^{Social-first marketing is not optional — it’s the foundation of how homes are sold in today’s South Hills luxury market. Whether you’re selling in Mt. Lebanon, Upper St. Clair, Peters Township, South Fayette, Nevillewood, Bethel Park, or Southpointe, you need a Realtor® who understands how to leverage Instagram, TikTok, LinkedIn, and YouTube to reach the right buyers.}

^{At the Coulter & Castillo Group, our PropertySpark award-winning approach to social media ensures your home doesn’t just get listed — it gets noticed.}

^{👉 Ready to market your South Hills home where buyers are scrolling? Let’s talk.}