Marketing Luxury Homes in Mt. Lebanon

^{Why Mt. Lebanon Luxury Homes Are Unique}

^{Mt. Lebanon is one of Pittsburgh’s most iconic South Hills communities — known for its tree-lined streets, walkable Uptown district, nationally ranked schools, and rich architectural character. Buyers here aren’t just purchasing a home; they’re buying into a community with history, prestige, and lifestyle appeal.}

^{Luxury homes in Mt. Lebanon — from storybook Tudors with original stained glass to modernized Colonials with open-concept kitchens — require a marketing approach that balances heritage and modern living. That’s where the Coulter & Castillo Group stands apart.}

^{The Challenges of Selling Luxury in Mt. Lebanon}

^{Diverse Architecture}

^{Unlike newer developments, Mt. Lebanon features a wide variety of homes: stone Tudors, Colonial Revivals, mid-century homes, and fully renovated modern estates. Each property has a distinct story that must be told through marketing.}

^{Discerning Buyers}

^{Mt. Lebanon buyers are well-informed. Many are families moving up for the schools (like Markham, Hoover, or Jefferson Elementary) or professionals seeking walkability to Uptown shops and restaurants. They expect elevated marketing that showcases design and lifestyle.}

^Competition

^{Because Mt. Lebanon is one of the most desirable South Hills communities, listings compete for attention. Without standout marketing, a property can easily blend into the background.}

^{How Coulter & Castillo Market Mt. Lebanon Homes}

^{Cinematic Storytelling}

^{We produce mini-movies for every Mt. Lebanon listing — highlighting not just the home, but also Uptown’s coffee shops, parks, and schools. A video of a Tudor on Salem Ave featured drone footage of its tree-lined block paired with lifestyle shots of family-friendly Uptown dining — resulting in multiple offers within 48 hours.}

^{Lifestyle-Driven Branding}

^{Each property is branded to highlight its lifestyle. A Colonial on Standish was positioned as the “perfect entertainer’s home,” while a stone Tudor near Washington Road was marketed as a “storybook castle.”}

^{Social-First Campaigns}

^{Instagram reels and TikTok tours are designed to stop the scroll — often showcasing Mt. Lebanon’s signature details like hardwood floors, arched doorways, or walkable Uptown access. These campaigns attract both local move-up buyers and relocating families.}

^{Our Three-Phase Strategy}

• ^{Pre-Marketing: As we prep your home using proven methods, we're actively getting the word out to agents at all brokerages to drive early interest.}

• ^{Coming Soon: We are building momentum now with a focused social media strategy designed to drive serious buyer interest from the start.}

• ^{Listing Launch: With early interest in place and smart marketing already in motion, we launch your home across all public platforms positioned for a fast and successful sale.}

^{Case Studies: Mt. Lebanon Success Stories}

• ^{Colonial on N Meadowcroft: Marketed with a creative, cinematic video targeted to Millenial/Gen Z buyers with 13,000+ view views, 2 open houses → over 6 offers in 1 weekend (during a slower market!) and $35k over asking price.}

• ^{Colonial Revival near Lincoln Elementary: Staged and cinematic video showing just how walkable this house was to Beverly Road and all of it's amazing shops & restaurants → Sold in multiple offers above asking in 2 days.}

• ^{Stone Home near Uptown: Highlighted for walkability + architectural detail → 12,000 video views, 10 competing offers and $150k over asking price.}

• ^{Stunner on Standish: Multi-phased cinematic videos, 30,000+ video views, known as the "second story dropping" house on IG  → 6+ offers and $100,000+ over asking price.}

^{Why Mt. Lebanon Sellers Choose Coulter & Castillo}

• ^{Deep Local Knowledge: Lauren and her family live in Mt. Lebanon and knows the nuances of each neighborhood, from Lincoln School streets to Mission Hills. They are ingrained in the community with children attending schools and playing sports.}

• ^{Recognition: As HGTV-featured Realtors®, Lauren & Dina bring national credibility to local listings.}

• ^{Award-Winning Marketing: Recognized by PropertySpark for social media excellence, ensuring your home is seen where buyers are scrolling.}

• ^{Proven Results: $30M+ annual South Hills sales, consistently ranking among the top agents in Pittsburgh.}

^{Conclusion: Elevating Mt. Lebanon’s Luxury Market}

^{Selling a home in Mt. Lebanon isn’t about MLS photos and a yard sign — it’s about telling the story of the home and the community. From cinematic video to social-first campaigns, Coulter & Castillo create marketing that makes Mt. Lebanon homes stand out, attract multiple offers, and sell for premium prices.}

^{👉 Thinking of selling your Mt. Lebanon home? Work with the team who knows how to market it right.}