Why Social Media Sells Homes in Upper St. Clair

^{Introduction: Social Media Is the New Curb Appeal}

^{In Upper St. Clair, buyers searching for homes in the $500K–$2M+ range are busy professionals and families. They’re often scrolling Instagram reels between meetings, TikTok walkthroughs after kids’ sports practices, or YouTube tours while planning a relocation.}

^{That’s why social media has become the single most important marketing tool for selling homes in Upper St. Clair. MLS photos and a yard sign no longer cut it — today’s buyers expect cinematic storytelling and lifestyle-driven content.}

^{At Coulter & Castillo, our PropertySpark award-winning social-first strategy ensures your Upper St. Clair home doesn’t just get listed — it gets noticed.}

^{Why Social Media Works for Upper St. Clair Homes}

^{1. Estate Homes Require Lifestyle Marketing}

^{Many Upper St. Clair properties feature two-story entryways, sprawling backyards, chef kitchens, and finished lower levels. These homes need video to show scale and flow — something photos can’t capture.}

^{2. Buyers Are Relocating Professionals}

^{Executives moving into South Hills corporate hubs like Southpointe often discover homes through LinkedIn and YouTube campaigns — long before they arrive in Pittsburgh.}

^{3. Competition at the Top End}

^{Upper St. Clair luxury buyers are also considering Mt. Lebanon, Peters Township, or Nevillewood. Social-first marketing ensures your property stays top of mind against competing communities.}

^{How Coulter & Castillo Use Social Media in Upper St. Clair}

^{Instagram Reels}

^{We create cinematic reels that capture moments of living in Upper St. Clair homes — from sunset views over the backyard to hosting holidays in a gourmet kitchen.}

^{TikTok Tours}

^{Quick, engaging tours of large estates keep buyers intrigued and generate massive local engagement. A $1.3M Colonialreel recently attracted thousands of views in days.}

^{LinkedIn Campaigns}

^{Targeted to relocating executives, LinkedIn highlights Upper St. Clair’s St. Clair Country Club, nationally ranked schools, and convenient commuting.}

^{YouTube Walkthroughs}

^{Long-form tours let relocating buyers explore homes virtually. One executive relocation client purchased a USC home after watching a full video tour.}

^{Why Sellers Choose Coulter & Castillo in Upper St. Clair}

• ^{Social Media Experts: Recognized by PropertySpark as one of Pittsburgh’s most influential real estate teams online.}

• ^{HGTV Recognition: Lauren & Dina’s national exposure adds credibility to every listing.}

• ^{Compass Advantage: Access to Private Exclusives and technology-driven buyer matching.}

• ^{Local Knowledge: Decades of experience marketing Upper St. Clair’s most desirable neighborhoods.}

^{Social Media = Stronger Offers in USC}

^{In Upper St. Clair, homes are bigger, buyers are busier, and competition is stronger. To stand out, your property needs more than MLS photos — it needs scroll-stopping, lifestyle-driven marketing.}

^{At the Coulter & Castillo Group, we’ve proven time and again that our social-first approach sells Upper St. Clair homes faster and at higher prices.}

^{👉 Ready to market your Upper St. Clair home where buyers are scrolling? Let’s connect.}